Prop Placement

Brand integration within the content of UK produced TV soap, drama, situation comedy & factual/reality programming. The Brand Infusion team has experience servicing over 50 blue-chip companies across all product categories. The automotive, consumer electronic & fmcg sectors are particularly well suited to this communication strategy. All terrestrial & digital channels are accessed, including the BBC.

Our extensive production industry contacts, coupled with daily analysis of scripts & synopses, allow us to identify placement opportunities for our clients. These include 'dressing' placements in domestic, retail, on trade & food service environments, to the aspirational 'hero' placements which involve direct character interaction with the product.

A structured Prop Placement campaign provides a brand owner with;

  • Accountable & measurable TV exposure
  • Embedded, unavoidable TV exposure
  • Cost effective, targeted TV exposure
  • Celebrity endorsement
  • Access to the BBC

Product Placement

Government legislation has facilitated a change to the Broadcaster code by Ofcom which permits paid Product Placement, designed to complement the other branded content areas of Sponsorship & AFP. This only applies to the commercial channels.

We act as a conduit between the brand owner & broadcaster/production company with a view to securing bespoke placements with guaranteed exposure.